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From Colombia to the world (Spanish)

Via a case study, this session will examine the development process of an innovation concept of a Colombian Company that is now multi-LATAM. Lasante is developing innovation platforms for all Latin countries in an effort to be competitive against...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Cristina Garcés, Carolina Mejía Posada
June 15, 2014
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Citation

Garcés and Posada (2014a, June 15). From Colombia to the world (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/from-colombia-to-the-world-spanish-


Research reports

Interviewing children and young people (Spanish)

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Interviewing children and young people (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/interviewing-children-and-young-people-spanish-


Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (Spanish)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
June 15, 2013
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Citation

B.V. and B.V. (2013a, June 15). ESOMAR/WAPOR guideline on opinion polls and published surveys (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/esomar-wapor-guideline-on-opinion-polls-and-published-surveys-spanish-


Research reports

ESOMAR guideline on social media research (Spanish)

This guideline supports ESOMAR's consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). ESOMAR guideline on social media research (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/esomar-guideline-on-social-media-research-spanish-


Research reports

Passive data collection observation and recording (Spanish)

This document aims to bring the existing Guideline up to date and in line with the latest international developments for best practice, and to expand the coverage to include all forms of observation and passive data collection going beyond the...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013
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Citation

B.V., E. (2013a, June 15). Passive data collection observation and recording (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/passive-data-collection-observation-and-recording-spanish-


Research reports
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Citation

B.V., E. (2013a, June 15). Key requirements for mobile research (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/key-requirements-for-mobile-research-spanish-


Research reports

Notes on how to apply ICC/ESOMAR code (Spanish)

These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2013
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Citation

B.V. and B.V. (2013a, June 15). Notes on how to apply ICC/ESOMAR code (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/notes-on-how-to-apply-icc-esomar-code-spanish-


Research reports

ICC/ESOMAR international code (Spanish)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2012
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Citation

B.V. and B.V. (2012a, June 15). ICC/ESOMAR international code (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/icc-esomar-international-code-spanish--7833


Research reports

24 questions to help buyers of social media research (Spanish)

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). 24 questions to help buyers of social media research (Spanish). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/24-questions-to-help-buyers-of-social-media-research-spanish-